- Art Direction
- User Experience
- Web Design
This side project landed on my desk a few weeks ago. I was asked to create a modern looking solution that will promote a very impressive small business.
Business develops aluminium profiles for factories and big industries. Client asked me to create a solution that will support his great technology.
With my hands free and an interesting content I started to play with pencil and did some sketches. Once the structure was ready, I opened my so beloved and hatred Photoshop and do what I love the most. DESIGN!!!
I played with vibrant yellow color, bold typography and product imagery. I added little extra and I was happy to present it right away.
The result? Few iterations and happy client on my board.
"The main goal and challenge on this project were pushing things beyond the client's expectations. The ultimate technology used in production process is represented by shapes, speed, progress and extreme accuracy. The whole concept was built to support the real production process and help to strengthen the whole brand."