- Logo Design
- Corporate Identity
Corporate Identity design made for eFabrica's client Airfoillabs. Team developing own plane simulators and aircraft cockpits is expanding and looking for new investors.
Our goal was to create a appropriate materials suitable for professional communication with investors and start-up agencies. The final design is simple, spacious and remarkable.
Choosing the right type
We needed to find a strong solid font with proportional dimension, that will reflect client's activities. And the result? Welcome, the EXO Black.
We took into consideration wind tunnel and the airfoil by itself. So we grabbed both words and joined them into one label.
Defining symbol & pattern
Playing with wing and Fibonnaci's sequence, We've finished with strong representing symbol.
Combining & Polishing
By joining both elements, we created a final product, that will represent the whole Airfoillabs team.
Colorizing & Safe zone
We looked for dominant and active colors, and our final choices were red and black tone. The safe zone was calculated from the logo golden grid.
After approved logo, we switched our focus on print materials. The main deliverables were letterhead, folder, and business cards. Defined pattern helps us unite the whole concept and create materials that looks uniform and representative.
Business cards was desingned as quick communication channel . The goal was to transmit main contact information among potential clients.
Letterhead was designed primary for communication with investors. That's why we created a simple readable solution for delivering clean messages.
Folder was inevitable element. All presentation materials, certificates, agreements... They just need to be safe in one place.